MISSION STATEMENT

All things are colorless until they are reflected through light. Sunlight was our first source of light, before humans discovered fire. Through many revolutions from fire – incandescent technology – fluorescent technology, until now LED technology, we have always put light at the center of all our activities. The miracle is that, since finding a second light source besides sunlight, people have begun to leave their mark on earth such as houses, schools, museums, and works of art. Surely those things would not be able to exist without light. Of course, we admire natural light, but we also believe that man-made light is a miracle. Therefore, we wish to honor all of humanity’s great marks on this Earth. We continuously discover leading lighting technologies, optimize them and turn them into products that are both excellent and highly applicable, helping to honor life values.